Marvel and Iron Man 3 case study

Marvel Studios (formerly Marvel Films) is a an american television and film studio that was founded in 1993. The studio is a subsidiary of Marvel Entertainment which is wholly owned by the conglomerate Disney and therefore works in conjunction with Disney Studios.

Marvel Studios has been involved in three of the Marvel Cinematic Universes; X-Men, Superman, and the Marvel Universe.

The "MVL Productions LLC" unit has released eight films since 2008 under the Marvel Cinematic Universe banner: Iron Man (2008), The Incredible Hulk (2008), Iron Man 2 (2010), Thor (2011), Captain America: The First Avenger (2011), Marvel's The Avengers (2012), Iron Man 3 (2013) and Thor: The Dark World (2013). Captain America Winter Soldier will be released early 2014.

Iron Man 3 is the seventh instalment of the Marvel Cinematic Universe and the second-highest-grossing film behind The Avengers. The film earned $408,883,156 in North America , as of September 2, 2013, and $805,700,000 in other countries of the same date. The total was a worldwide amount of $1,214,583,156.

Interesting Facts

The film featured over 2,000 visual effects shots and was worked on by 17 studios. From January  2013 through to the film's wrap in April, the collective crew had one d`y of downtime, otherwise working 7 days a week and 14 to 18 hours a day.

A total of 3 hours and 15 minutes of footage were shot before editing, where it was brought down to 130 minutes (119 without credits).

On August 15th, production was halted when Robert Downey Jr suffered an ankle injury, Shooting resumed on the 24th August.